Motiv

S t r a t e g i s t s \\ C r e a t i v e s \\ P r o d u c e r s \\ T r o u b l e m a k e r s

Inspire

Who We Are

Who We Are

MOTIV is a new kind of creative agency for the digital age. We’re a team of writers, storytellers, strategists, & creators with a passion for using video & the web to create surprising new experiences.

CONTENT STRATEGY

A terrific campaign without an understanding of your brand’s larger goals is just dead weight. We evaluate brands’ online content and devise a strategy that drives engagement, creates earned media, increases sales or drives donations.

CREATIVE DEVELOPMENT

Let’s brainstorm! Thoughtful creative development is the engine of any successful online campaign. Years of practice and hundreds of projects have given us a concrete strategy for producing surprising, buzzworthy campaigns.

PRODUCTION

We’ve worked on all manner of projects ranging from feature films, tv spots, product photography and web video. We’re writers, storytellers, and producers with experience in every aspect of the process, giving us a keen eye for execution and efficiency.

WEB OPTIMIZATION

Video is the best way to increase engagement online. But we have a rule — unless it’s optimized for the social web, tagged, and tracked across channels — you’re selling yourself short and missing opportunities.

Gil_text

Case Study: Gil Fulbright

Political corruption fighting non-profit Represent.Us came to MOTIV in early 2014 to deliver some dense political messaging to a broader audience. We came up with a campaign called Honest Political Ads. Over the next few months MOTIV created a headline grabbing campaign to educate, motivate and engage. Here’s how we did it.

ENGAGE EMOTIONALLY

Using tropes familiar to political commercials, “Honest Gil” starred in a series of ads that outrageously calls politicians on their spin. That message resonated with supporters resulting in enthusiastic sharing.

IDENTIFY THE PIPELINE

MOTIV identified several distribution networks interested in covering this material, and was able to tailor-make content to play well on these channels, immediately engaging a built-in audience.

SEIZE THE MOMENT

With mid-term election campaigns in the news, MOTIV had a window to drive earned media with press already covering the races, and knew the internet would be familiar with political ads.

CREATE NEWS

Jokes can’t keep you in the news, sometimes you have to effect change in the real world. So we started an indiegogo project to fund the campaign, drove around in a coach bus and even commissioned a poster from renowned street artist Shepard Fairey.

REWARD YOUR FANS

Consistent updates and new content kept the campaign on the front page of social media, but rewarded those who got onboard early, or contributed to the non-profit.

Press

Today Show
Time Magazine
CNN
Fox News
Fast Company
Huffington Post
USA Today
Blunderbuss Magazine

Stats

51

Video Projects

14570849

Video Views

316478394

Social Media Impressions

44

Media Mentions

Contact Us