Who We Are
MOTIV is a new kind of creative agency for the digital age. We’re a team of writers, storytellers, strategists, & creators with a passion for using video & the web to create surprising new experiences.
Recent Work
Case Study: Gil Fulbright
Political corruption fighting non-profit Represent.Us came to MOTIV in early 2014 to deliver some dense political messaging to a broader audience. We came up with a campaign called Honest Political Ads. Over the next few months MOTIV created a headline grabbing campaign to educate, motivate and engage. Here’s how we did it.
ENGAGE EMOTIONALLY
Using tropes familiar to political commercials, “Honest Gil” starred in a series of ads that outrageously calls politicians on their spin. That message resonated with supporters resulting in enthusiastic sharing.
IDENTIFY THE PIPELINE
MOTIV identified several distribution networks interested in covering this material, and was able to tailor-make content to play well on these channels, immediately engaging a built-in audience.
SEIZE THE MOMENT
With mid-term election campaigns in the news, MOTIV had a window to drive earned media with press already covering the races, and knew the internet would be familiar with political ads.
CREATE NEWS
Jokes can’t keep you in the news, sometimes you have to effect change in the real world. So we started an indiegogo project to fund the campaign, drove around in a coach bus and even commissioned a poster from renowned street artist Shepard Fairey.
REWARD YOUR FANS
Consistent updates and new content kept the campaign on the front page of social media, but rewarded those who got onboard early, or contributed to the non-profit.
Press
Stats
51
Video Projects
14570849
Video Views
316478394
Social Media Impressions
44